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Business Archives - Newton Search https://www.newtonsearch.net/category/business/ Discovering Business Ideas Fri, 03 Sep 2021 20:41:41 +0000 en-US hourly 1 https://wordpress.org/?v=6.2 Difference Between A Bull and Bear Market https://www.newtonsearch.net/difference-between-a-bull-and-bear-market/ Tue, 04 Jan 2022 13:38:48 +0000 https://www.newtonsearch.net/?p=1516 The world of finance has been somewhat dropped on its head. Between unforeseen market fluctuations, the rise in https://robinhood.com/, peak interest in cryptocurrencies and so many other things, investing has never been so appealing to so many people. But is it the best time to invest? And if so, what are the things you should […]

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The world of finance has been somewhat dropped on its head. Between unforeseen market fluctuations, the rise in https://robinhood.com/, peak interest in cryptocurrencies and so many other things, investing has never been so appealing to so many people.

But is it the best time to invest? And if so, what are the things you should know first? Let’s start with markets and some basic terminology to pick up so you can talk it up with some of the big moneymakers!

What’s a Bull Market?

A bull market occurs when consumer confidence is at a high point. This happens when stock prices are rising or are at inherent high points that work to perpetually fuel the already existing investor confidence. When people are looking to spend (and many of them get a return when they do so), we often end up with a bull market.

Oftentimes significant historical events, such as the economic boom following World War 2 and the official end of the Great Recession end up sparking bull markets. Ultimately a bull market is when you want to try your luck and strike gold. But be wary because other investors are trying to do the same thing. Consider working with a decorated investment firm before putting too much of your hard-earned cash into the unpredictable pit we call a stock market!

What’s a Bear Market?

A bear market occurs when stock prices drop by at least 20%. So as you may expect, during a bear market, investors are basically in defense mode. On one front, consumer confidence is compromised, leading to a “safe” feeling to sell, while some turn optimistic and always on the lookout for that golden opportunity to buy low and eventually sell high to make a nice profit.

Given the unbelievable complexities of our global economy, which finds ways to both, directly and indirectly, affect the stock market, there’s no one true cause for a bear market. However, more times than not, bear markets are enacted due to a lull in the economy – sometimes driven by an uptick in unemployment. This often causes people to sell (rather than buy), thus, leading to a decline in stock prices. For many, it usually comes down to predicting the shift between the two markets to find that “sweet spot” of a stock price. Easier said than done!

Bottom line: bear markets are a sellers’ market.

What You Need to Know

Fluctuating markets can give investors some insight on what the next move to be, but nothing is for certain. If there’s one thing seasoned investors have learned over the years, it’s not to blindly listen to what the “gurus” are telling you. After all, most of them want to be the pens investing your money and taking a cut anyway!

So when investing your hard-earned money, get a feel for industry trends, thoroughly read charts, make calculated risks and only invest what you’re willing to lose. Oh, and one more word of advice? Enjoy what you’re doing, have fun with it! And know there are other https://www.newyorklife.com/.

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How to Overcome Financial Difficulties in Business https://www.newtonsearch.net/how-to-overcome-financial-difficulties-in-business/ Tue, 28 Dec 2021 13:39:59 +0000 https://www.newtonsearch.net/?p=1467 Keeping a business up and running is not for the faint of heart. Statistically speaking, the U.S. Chamber of Commerce reports that approximately 80% of the businesses operating with less than five hundred employees make it through the first year. Around 70% of these companies are still operating by the end of the next year. […]

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Keeping a business up and running is not for the faint of heart. Statistically speaking, the U.S. Chamber of Commerce reports that approximately 80% of the businesses operating with less than five hundred employees make it through the first year. Around 70% of these companies are still operating by the end of the next year. Moreover, by the time they hit the five-year mark, only half of those surviving companies are stable enough to carry on with their businesses.

Fortunately, there’s a good chance that you can rank among the long-standing companies when you’re adequately prepared to overcome the financial difficulties in business at all times. However, before we move on to discuss how you can do it, it’s essential to review some of the basic problems that lead organizations to deal with financial issues in the first place.

6 Factors That Lead Businesses to Encounter Financial Challenges

  1. Inconsistent Cash Flow – Most companies don’t have the proper know-how to manage their cash flow adequately. These shortcomings include balancing accounts receivable and accounts payable to maximize the cash-to-cash conversion cycle.
  2. Insufficient Capital – Insufficient capital is mostly due to a lack of a secure budget plan. However, no matter the cause, this factor alone compels more than half of the businesses to shut down before they get to start operating properly.
  3. Debt Accumulation – With inconsistent cash flow and insufficient capital, there’s very little chance a company can avoid going into major debts that might greatly impact the organization in the long run. Often times when in order to cover overhead such as payroll and rent, business owners will take on a lot of debt in the form of credit cards or small business loans.
  4. Debt Accumulation – Not to mention, you can’t make money without a steady, if not a growing, customer base. Lack of effort in boosting your marketing tactics is a big cause of a lack of a customer base. Many times, not enough market research has gone into determining where your proper customer base is.
  5. Debt Accumulation – Not to mention, you can’t make money without a steady, if not a growing, customer base. Lack of effort in boosting your marketing tactics is a big cause of a lack of a customer base. Many times, not enough market research has gone into determining where your proper customer base is.
  6. Unforeseen Expenses – Lastly, understating or completely neglecting the unforeseen expenses when creating a company budget is one of the leading reasons businesses run off-track and shut down. While payroll and facility expenses seem pretty straightforward, unexpected repairs to equipment, professional services such as attorneys and accountants can throw your budget off track.

8 Steps for Overcoming the Financial Difficulties in Business

  1. Identify the Underlying Problems – To overcome the financial difficulties that come with running a business, you must identify your problem areas first. The six points we discussed previously will help you establish precisely what needs to be targeted to get back in control and on track.
  2. Restructure Your Business and Budget Plans – Once you detect the weakest link leading to reduced profits, you can begin restructuring your business plan accordingly. This task is usually delegated to the senior project managers who can eliminate the business vulnerability by focusing on the company’s strengths. The business plan needs to be structured department-wise so that each team can focus on improving the targeted area using their particular expertise while utilizing the dedicated budget proficiently.
  3. Check Inflows and Construct Business Expenses Effectively – There’s no funding, capitalization, or insurance without consistent incoming cash flow. That’s why it is necessary to check your inflows and establish whether you’ve been accumulating unnoticed debts or stocking your inventory unnecessarily. Once you’re monitoring your inflows diligently, you can construct your expenses without creating havoc. Furthermore, you should never be scrambling for funds at the end of every other month. Instead, all your dues and payments should be scheduled and planned, which gives you the time to negotiate better deals with suppliers or find new ones. Moreover, it’s crucial to factor in the unforeseen expenses when creating your company budgets, so nothing gets you off-track.
  4. Sell Unnecessary Assets – If your business’s financial situation worsens with time, you must consider selling your unnecessary assets to gain back some of the lost control. You might be surprised how many immediate expenses can be covered using the money you get by selling assets your company has stopped using, to begin with.
  5. Boost Your Marketing Tactics – The main initiative of any business is to make hefty profits, and you can’t do that without a rising customer base. If you want to encourage your potential clients to buy your products or patronize your services, you have to come up with revenue-boosting marketing strategies. While this step might require you to spend money for advertising your business, the sales you’ll get due to this will be more than compensating.
  6. Look for Investors – Finding professional investors who are willing to finance your business helps you in more than one way. You get steady money to overcome the financial difficulties in business, in addition to upscaling your services, investing in good marketing tactics, and even using the investor’s experienced advice to turn your business around.
  7. Pay Off the Biggest Debt First – Many businesses make the mistake of paying off their small debts while waiting for a miracle breakthrough to cover the major dues. In reality, you should concentrate on clearing your biggest duets first, considering that the rising interest rates you have to give back on them can effectively put you out of business when left unattended for a long time.
  8. Report Everything – Lastly, it’s crucial to report all your finances regularly, so you don’t have to deal with a sudden expense without warning. Plus, it’s essential to remember that even reporting your revenues incorrectly on the tax forms can put your business in jeopardy at times since improper deductions can result in huge interest charges, fines, and jail time. Not to mention, when all your accounts payable and accounts receivable are listed in one place, you can construct your business plan much more effectively, keeping the report as your reference point.

The Final Verdict

While financial difficulties in businesses are a reality you can’t avoid, you can always make effective plans to position your company for success without incurring major losses in the process. As long as you manage to tackle the issues that keep lowering your sales and restructure your budget plan accordingly, your business will continue to grow slowly but surely.

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How To Boost Network Security For Your Business https://www.newtonsearch.net/how-to-boost-network-security-for-your-business/ Thu, 04 Nov 2021 12:52:33 +0000 https://www.newtonsearch.net/?p=1482 Having an online presence for business activities is a necessity. This is true for businesses in all industries, irrespective of their size. Since most businesses thrive on communication, leads, and transactions online, they are bound to run into attackers prying on their vulnerabilities and eventually making money from them. To help fight against them, network […]

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Having an online presence for business activities is a necessity. This is true for businesses in all industries, irrespective of their size. Since most businesses thrive on communication, leads, and transactions online, they are bound to run into attackers prying on their vulnerabilities and eventually making money from them. To help fight against them, network security is the primary and most effective protective barrier.

The following applications and measures will help you keep out cyber attackers and breachers. It will also help you protect your data and your customers’ information.

Web Security

You or your co-workers will inevitably browse external web links on your computers at work. Web security comes in handy as a basic precaution against external threats. It helps you block threats by denying access to a wide range of unsecured websites and ads.

As a small organization, it is usually best to outsource web security to firms that constantly update their database of blocked sites. This ensures that new threats are immediately blacklisted, and your data remains secure.

Keeping web security measures up to date is easy and recommended:

  • Keep Windows updated and check for new updates at least once a week.
  • Keep Windows updated and check for new updates at least once a week.
  • Keep Windows updated and check for new updates at least once a week.
  • Keep Windows updated and check for new updates at least once a week.

VPN

In recent times, work from home has become a norm. Especially in this scenario, it has become even harder for companies to securely transmit data between their users; if intercepted, data can be accessed by hackers. VPNs (virtual private networks) are a way of encrypting data from point to point. All data that travels through this secure network is authenticated and, even if intercepted, cannot be deciphered by external users.

Large organizations rely heavily on VPNs. In fact, some businesses only allow access to their internal systems and applications through authenticated VPN networks.

Firewalls

Interactions on the web are usually two-way. If you click on a link, you are accepting whatever it is you clicked on. Therefore, firewalls are important for basic protection; you could click on something harmless that could be a virus in disguise. Firewalls only let trusted or authorized traffic flow into your network.

Setting up defined rules for specific traffic to enter your systems is what firewalls are all about. However, firewalls need to be updated regularly to allow or block traffic from specific apps or websites.

While your basic hardware (such as routers) and software (such as Windows) have decent firewalls, it might be a good idea to have external aid with a firewall. It is good practice to have an IT firm check your systems and advise accordingly.

Access Control

One of the oldest ways of limiting chances of attacks or breaches is to allow access only to specific personnel. Like the signs say ‘authorized personnel only’. This ensures that anyone without authorized usernames, passwords, or even specified computing machines, cannot access your data.

This zero-trust strategy is robust and widely used. Even so, alone, it cannot withhold a sophisticated attack; one infected user could jeopardize the entire security system.
If your data is sensitive – for example, has customer credit card details – opt to work with an IT firm to help establish dynamic and automated access control systems for your business.

Email Security

Emails are essentially the fastest and easiest ways for attackers to breach your security. From attachments to links, emails are a leading way for hackers to install malware or viruses in your systems.

Fortunately, protection against harmless and phishing emails is relatively simple if you go with the right email security tools or IT Service Provider. Simple applications also help in this regard; most anti-viruses have email protection software as a service. This also encrypts outbound email messages, thus securing information sent out through emails against unauthorized receipts.

Anti-virus Software

If you run a simple and smaller network, good anti-virus software will provide basic protection. Avoid free software as they usually skimp on important features such as automatic real-time responses against new threats and optimizing network settings for better flow of secure data.

If you are unsure of which anti-virus software to get, ask a professional networking firm for advice. Keep anti-virus auto-updates on as well; malware is always evolving to get one step ahead of anti-virus.

Pro-tip: Run anti-virus software alongside Windows basic protection to have an additional layer of security.

Incident Response

For extensive protection, partner with or outsource incident response operations to a network security company. Incident response systems help in establishing responses to ‘what-if’ scenarios. In case of a cyber-attack, they prepare the system to immediately respond accordingly.

Incident response services help contain attacks, provide remedies instantly, and even restore lost data.

Protect Your Business and Protect Yourself

Whether it is your source of income or your online presence, being connected to the web means you are connected to customers as well as attackers. While most ways of protecting yourself and your systems can be handled individually, the degree of aid will vary based on the size and scale of your network. Do not skimp on protecting your valuable assets, make sure you have the right cybersecurity in place to protect your networks. Employing these solutions could save you time and money.

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5 Ways Businesses Have Adapted to COVID-19 https://www.newtonsearch.net/5-ways-businesses-have-adapted-to-covid-19/ Thu, 15 Jul 2021 11:34:03 +0000 https://www.newtonsearch.net/?p=1436 When contemplating just how impactful COVID-19 has been on the world, it’s tough to put it into words. The way we think, act, communicate – the way we do business has been turned on its head. However, what initially appeared to be nothing short of a tombstone for businesses ended up morphing into a golden […]

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When contemplating just how impactful COVID-19 has been on the world, it’s tough to put it into words. The way we think, act, communicate – the way we do business has been turned on its head. However, what initially appeared to be nothing short of a tombstone for businesses ended up morphing into a golden opportunity. Now more than ever, businesses are finding creative, innovative ways to work around face-to-face obstacles to get things done and secure their revenue streams. With that said, here are 5 ways businesses have and are continuing to adapt to the COVID-19 pandemic.

Virtual Communication

While it may not be urgent at this time, increased technology use and virtual conferencing has become “the new normal” allowing businesses, coworkers and recruiters to collaborate from anywhere. As you’d expect, popular communication software companies have taken advantage of this climate, adding special features to accommodate people and businesses.

Outsourcing More

More distance means more opportunities for productivity. As a result, businesses have been capitalizing on their ability to outsource IT services, marketing, accounting and everything in between. Not only has this allowed businesses to safely social distance, but it has also enabled them to cut costs in many areas. Not to mention how many opportunities this has created for businesses that depend on being outsourced.

Virtual Services

There was a time (early 2020) where face-to-face or in-person was seen as imperative for many jobs. This number has since drastically decreased thanks to COVID-19. Employers and business owners saw in-person positions as advantageous for certain reasons, not giving remote options a second thought until they were out of options. In many cases, it turns out that not only are these positions possible but in some cases more productive with autonomy. Many positions in business, accounting, legal services and many more have made the transition with little sign of going back.

Rethinking Customer Service

This may come as a surprise to some, but customer service practices saw a shift following the COVID-19 pandemic. So many customer service procedures have shifted from in-person social media and chatbots. This has drastically helped businesses cut costs and save time.
Automating these processes has also created new jobs in the space, from coding to strategy and policy all in the name of safety and efficiency.

Diversifying Their Products and Services

As certain tasks and services found themselves in less demand, many businesses felt the need to diversify their services to compensate. As an example, the restaurant space now needs less wait staff and indoor space and more delivery services to accommodate social distancing regulations. To compensate for lack of certain demands, businesses looked to bolster and/or replace less desirable services for others. That way they could make up lost revenue while possibly capitalizing on newfound opportunities.

Important Takeaways

Any sticky situation, in any climate calls for change. The challenge is whether businesses are ready to make such changes, especially when they are as drastic as what was required during COVID-19. All in all, it looks like entrepreneurs and businesses alike now see the importance of being creative and dynamic because, in a blink of an eye, the world can be put on its head. So whether it’s a matter of regulating communications, outsourcing work, or diversifying your services, the ability to adjust is what will enable businesses to survive anything – and that’s what’s important.

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Support Local – Family Owned Business Around Augusta Georgia https://www.newtonsearch.net/support-local-family-owned-business-around-augusta-georgia/ Fri, 02 Apr 2021 17:39:42 +0000 https://www.newtonsearch.net/?p=1378 The backbone of many economies is local family owned and operated businesses. These are the oldest form of business organizations and range in size from huge corporations to smaller operations. Family-owned businesses provide families with a unique opportunity to support their local community but also their families. When considering your next purchase whether it be […]

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The backbone of many economies is local family owned and operated businesses. These are the oldest form of business organizations and range in size from huge corporations to smaller operations. Family-owned businesses provide families with a unique opportunity to support their local community but also their families. When considering your next purchase whether it be goods or services consider some of the following locally-owned businesses for your support.

Dining

Hildebrandt’s
Located at the corner of 6th and Ellis, Hildebrandt’s has been a downtown staple for over 137 years. They have stood the test of time. It started as a local grocery store and over the years evolved into the highly sought after lunch spot in downtown. It has remained in the family the whole 137 years and is now run by a 4th generation family member. Their sandwiches are german inspired but with just the right amount of southern charm. They are handcrafted with just the right mix of bread and meat to fill you up but not overwhelm.

Pizza Joint
The Pizza Joint has been an Augusta staple since 1996. They have two locations to serve you in the Augusta area, one in Evans and one on Broad Street in downtown Augusta Georgia. Known for their fresh ingredients and all pizzas, strombolis are cooked in a traditional brick oven. The eclectic design of their locations is a favorite for many patrons. Their goal is an exceptional experience that you will tell all your friends and family about.

The French Market Grill
An Augusta tradition for over 35 years, The French Market serves authentic Cajun and creole food. Some favorite menu items include crawfish etouffee shrimp Po’po Boys and gumbo. Don’t leave without trying their peanut butter pie. Located in Surrey Center, this restaurant features a New Orleans style atmosphere and a dining experience you will not soon forget.

Services

Finuf Sign Company
For over 40 years they have been serving the Augusta area with full-service signs services. From quality sign creation, repair, lighting, awnings, and enclosures. Their signs can be used for storefronts, vehicles, windows, or even freestanding signage. They also offer vinyl lettering services for your doors and windows. Free consultations are available and your satisfaction is guaranteed.

Borden Pest Control
Started in 1960 by the Borden family, this company has been serving Augusta and the surrounding areas ever since. Offering both residential and commercial services. Their services include pest control for both inside and out from your routine pests such as ants, roaches, and spiders to more occasional creatures like crickets and millipedes. Superior customer service has been the heart of their business and what has kept them as a trusted pest control provider for over 50 years.

Greenkeeper Landscaping
Residential and commercial landscaping services provided by Tracy and Tamera Davis. Known for their dependability, integrity, and quality services. With over 30 years of experience in the landscaping business, they know what it takes to maintain your lawn. With their well-trained staff, they use the most up-to-date equipment. All lawn service and maintenance are professionally done at an affordable price. Licensed and insured, be sure to consider them for your lawn needs.

Shopping

American Journeyman
Locally owned and Veteran owned and operated, this unique shop features vintage furniture pieces that are refurbished to last a lifetime. Their shop offers quality one of a kind furnishings made with superior craftsmanship. Their goal is to bring back the story of all these antique pieces. They also carry home goods and gifts for every occasion. All goods are American made to support the store owner’s desire to support American workers. Visit them today.

The Swank Company
Local boutique for all your up to date trends in apparel shoes handbags and gifts. They also feature styling appointments. It started in 2014 by Rafy and Hannah Bassali. Over the years, this boutique has expanded its merchandise offerings and also their Augusta footprint. They are located off Furys Ferry Road along with a location in Surrey Center. You can also purchase online.

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6 Financial Challenges Small Business Face https://www.newtonsearch.net/6-financial-challenges-small-business-face/ Thu, 18 Mar 2021 17:22:36 +0000 https://www.newtonsearch.net/?p=1373 It is natural for all entrepreneurs to begin their businesses with a great deal of enthusiasm, whether they are starting a simple coffee shop or a world-changing idea. However, even with the brightest ideas and a hard-working team, it doesn’t take much time for the harsh realities to set in. In 2019, statistics showed that […]

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It is natural for all entrepreneurs to begin their businesses with a great deal of enthusiasm, whether they are starting a simple coffee shop or a world-changing idea. However, even with the brightest ideas and a hard-working team, it doesn’t take much time for the harsh realities to set in.

In 2019, statistics showed that nine out of ten start-ups failed. It also goes on to say that 21.5% of start-up businesses fail in their first year and 30% by the second year. By year five, 50% of the business have failed and only 30% of business make it to year ten. Moreover, the reason behind business failures is the same in almost all cases – unbeatable financial challenges.

In this article, we’ll walk you through the financial issues small business owners need to be aware of before they begin their journey. Being prepared is key and adapting and being able to face the financial challenges that might be coming your way will set you up for optimal success and would give you a better chance of surviving them and coming out on top.

1 – Securing Initial Capital

Everyone knows you have to spend money to make money. While small business owners understand this aspect of running a business, many don’t bother to find out how much they would need until their business starts generating profit. That’s explicitly why the reports show that 30% of new companies fail — they run out of cash.

Unfortunately, several small businesses also fail to meet the requirements while accessing the initial funding. Turning to alternative lenders means higher interest rates, which only digs them deeper into the financial hole in the long term.
As a business owner, you should take your time evaluating the different financing options and make a wise decision accordingly.

2 – Debt Repayment

When small business owners aren’t able to acquire the necessary capital, they turn towards their only option of taking loans from lenders. While they might have high hopes of establishing their businesses, this doesn’t necessarily mean they would know how their products or services will perform and how much time it would take to grow their sales.
When they struggle to make their way through the competitive market, that’s where they find themselves in deep water when they can’t repay their debts on time. In the meantime, the owners also have a troubling time to work up to a healthy income for paying their working staff and suppliers.

3 – Unanticipated Finances

It’s nearly impossible to foresee all the expenses a small business might face in its initial years. From paying for your equipment’s downtime to facing lawsuits or out-of-the-blue tax payments, these unexpected expenditures can drastically threaten a business’s budget. It especially becomes a struggle when your business hasn’t started making any profit to comfortably cover such huge costs.

While the insurance money can cover your expenses to a certain extent, it’s impossible to depend upon it entirely. That’s because it wouldn’t help you in situations when you’ll likely be paying the lawyer fees or covering up your loss of sales. Moreover, even a relatively small expense that was not accounted for in the company’s stated budget can severely challenge business owners to pay the bills and make payrolls.

4 – Inconsistent Cash Flow

Uncertain or inconsistent cash flow can be damaging to a small business’s financial management system. Furthermore, even the threat of instability forces the business owners to forego their new ideas they might have had in their minds when starting their business. This gives them a vital disadvantage compared to their more established counterparts. They can’t act upon their ideas and lose their full potential by not taking prospective lucrative risks.
It takes a single month of bad financial performance to send your business spiraling downwards. In contrast, it can take half a year or more to get back on track to regain stability. The key to preventing such circumstances should be to focus on maintaining your company’s cash flow instead of dwelling all your energy on making a profit. The reason behind this is that once your business is stable for a few months, it’ll automatically start generating sales for you.

5 – Tax Payments

The Internal Revenue Service (IRS) has the right to impose fines and penalties on business owners who fail to pay their taxes. The interest on the unpaid taxes is calculated at the rate of six percent per year, and late payments are usually half percent per month. Moreover, the IRS also has the liberty to seize a company’s equipment and even the business itself when they fail to comply with their notices.

All of this can take an even significant financial toll on your business. That’s why you need to keep up with your current record keepings, account codes, https://draffin-tucker.com/services/corporate-business-accounting/, and cash transactions at all times. One misstep, and you can hit a brick wall, shutting down your business for good.

6 – Personal Expenses

The financial challenges don’t only impact the company itself, but the issues extend to the business owners and their families as well. It isn’t unusual for small business owners to commit a considerable portion of their savings and assets to their start-up company’s development. So, when a business suffers, it only makes it more challenging for them to make ends meet in their personal life. This is one of the main reasons they ultimately choose to call their business off when things don’t go as expected.

The Bottom Line

Although these are the six primary financial challenges that drive the discussed 30% of businesses to fail in the first two years, it doesn’t mean you have to be one of them. Many small businesses are going after the wrong market and through research, operational planning, and flexibility, you can prevent your company from the pitfalls of a new business and be a prominent part of the 30% who succeed in establishing their grounds in the long term.

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8 Ways to Promote Your Local Business https://www.newtonsearch.net/8-ways-to-promote-your-local-business/ Thu, 27 Feb 2020 13:08:58 +0000 https://www.newtonsearch.net/?p=1251 Looking for ways to get your local business on the map? It may not be the easiest part of running your business, but it is very attainable with hard work and patience. Try these 8 tactics to get more customers through your doors! Invest in Local SEO When people want information, they ‘Google it’. Get […]

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Looking for ways to get your local business on the map? It may not be the easiest part of running your business, but it is very attainable with hard work and patience. Try these 8 tactics to get more customers through your doors!

Invest in Local SEO

When people want information, they ‘Google it’. Get your business in front of potential customers, boost your SEO profile by setting up your free Google My Business profile. This is equipped with your website, address, phone number, pictures, store hours and reviews that people can reference.

Community Relations

People generally love when businesses give back, especially to their communities. Partnering up with local charities and donating to good causes is a great way to put your local business in a positive light. Not only will your brand get local recognition, but they will be received in a positive light.

Run Social Media Contests

Consumers tend to prefer brands that are interactive. Social media algorithms tend to limit the reach of business pages and prioritize reach for personal pages. Run contests that encourage fans to post about your business. These posts tend to yield high engagement, which is ideal for local businesses.

Utilize Review Marketing

Yelp is one of the top platforms for customers to leave reviews, especially restaurants. In the world of reputation management, you can see this as a liability or an opportunity. Insufficient or negative reviews will deter new customers from giving your business a chance. The trick is accruing positive reviews. Not only will accruing positive reviews not deter potential business, it will actually bring you more customers than none at all! We recommend providing loyalty customers incentives, such as future discounts for leaving positive feedback on your review pages such as Yelp, Google and Facebook!

Run Events For Local Press

Local news has one thing that national news doesn’t and that’s the relevance of proximity! One thing that makes them appealing is their ability to feel more personalized. Businesses can utilize that by hosting events and asking the press if they want to cover it. TV, radio or social media coverage is a great way to get free exposure among the right publics.

Partner With Local Businesses

There’s one obvious thing you have in common with your neighbors… your location. With that said, you’re serving the same community, and while you might not have all of the same customers, word-of-mouth can be a vital part of your local marketing strategy.

Partnering with local businesses helps you reach each others’ customers, allowing you both to win. It’s even better if you can think of something that relates to both industries, that way you can bring the whole group together!

Organize + Participate in Networking Events

Piggybacking off of the idea of partnering up, network events are a great avenue for gaining exposure among potential business partners. Remember, it’s also about getting to know you and your brand, which can help create some great ideas. At the end of the day, your goal is to forge alliances, and that’s what you can do!

Run Digital Ads

Running ads on search engines and social networks can be a cost-effective way to reach your ideal customers and you can target them by location, too! Set targeted campaigns that promote local sales to increase brand awareness and foot traffic.

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Fracking 101 https://www.newtonsearch.net/fracking-101/ Thu, 20 Feb 2020 13:06:51 +0000 https://www.newtonsearch.net/?p=1247 Hydraulic Fracturing, or Fracking as it is commonly known, is the process by which natural resources are extracted from the earth. That’s the Disney version, however. Fracking, which uses ‘stimulation techniques’ is known to have consequences that make this process controversial around the globe. In this article we’ll cover the basics, current and proposed legislation […]

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Hydraulic Fracturing, or Fracking as it is commonly known, is the process by which natural resources are extracted from the earth. That’s the Disney version, however. Fracking, which uses ‘stimulation techniques’ is known to have consequences that make this process controversial around the globe. In this article we’ll cover the basics, current and proposed legislation to modify this practice, as well as to hypothesize about the future of Fracking.

Fracking Illustration

Here’s how Fracking works. Private companies are hired by state governments to remove natural resources such as natural gas, oil (petroleum) and other elements used to make https://www.newtonsearch.net/category/energy/. The process involves fracturing the rock strata by drilling and injecting a pressurized liquid. This technique creates cracks in the deep-rock formations to allow the natural gas, petroleum, and salt water to flow. When the hydraulics are extracted from the wellbore, small grains of hydraulic fracturing agents (usually sand or aluminium oxide) expand to maintain the wellbore, and the fractures the pressurized agents create. Critics of the practice argue that while this action may seal fractures of some size, it is not likely to be effective on larger fractures, thereby creating an ‘escape hatch’ for off-gases, some possibly toxic, to rise to the surface.

Fracking is not new. It has been around and in use globally since the 1940s. Today, it is estimated that over 3 million “frac jobs” have been performed on oil and gas wells with a third attributed to the United States. Governments and Fracking proponents cite that the process is necessary to achieve and to maintain acceptable flow rates in shale gas, tight gas, tight oil (‘tight’ means ‘trapped’), and coal seam gas wells.

Hydraulic Fracturing is highly controversial. Its proponents cite its economic benefits in terms of the cost to acquire natural resources as well as the employment opportunities it creates. Fracking permits easy access to hydrocarbons. Those in favor of Fracking state that hydrocarbons are cheaper fuel alternatives. Harvesting natural gas more economically is an https://www.newtonsearch.net/tag/environmental/ practice as it which burns cleaner and emits half as much carbon dioxide as other fuels, especially coal.

Facking opponents refute those claims and state that gains are eclipsed by the potential environmental impacts. These include possible ground and surface water contamination, noise and air pollution, and the potential to create earthquakes. Much has also been written about Fracking’s contribution to public health hazards and even birth defects.

The state of Pennsylvania is the poster child for Fracking. It is a state with a high unemployment rate, and a lower quality of life than its neighboring states. Back in the 1950s, Pennsylvania embraced Fracking as a means to harvest coal and other subterranean resources. However, over time it has been noted that a drawback to Fracking is methane leakage. To substantiate this fact, a watchdog group, The https://www.edf.org/ (EDF), has recently announced a satellite mission to further locate and measure methane emissions. In fact, during extensive testing and analysis the EDF recently reported that the methane leakage rate in Pennsylvania was found to be well over the reported figures issued by the private Fracking company.

There are other environmental considerations as well. Previously dormant or unknown faults in the earth have shown increased and measurable seismic activity following hydraulic fracturing. It is believed that these faults were caused by the deep-injection disposal of a Fracking byproduct.

This activity has placed hydraulic fracturing is under international scrutiny. The practice is currently restricted in some countries, and has been banned in others. The European Union is seeking legislation to control hydraulic fracturing. In the U.S., particularly in Pennsylvania and its surrounding states, Fracking is a hot campaign item.

To Frack, or not to Frack is a question appearing in more election booths across the United States. Is it acceptable to pay more for fuel or to explore ways to make Fracking a safer future option to heat our homes and run our factories? Let’s not forget that Fracking brings well-paying jobs to many households. Fracking is also an economically sound practice and lowers energy costs. A recent study by the Brookings Institute discovered that households in states where Fracking is legal, gained $200 annually just from lower gas prices.

Other polls indicate that most Americans have little or no idea what Fracking is. And until any long-term health issues are concretely traced to Fracking it may well continue in some states, albeit under tighter regulations. As it becomes more difficult to harvest the natural resources located in our earth’s substrata, other means of energy need to be explored- solar, for example.

The future of Fracking is not clear, but one aspect is: the need for tighter regulations and more controls in place to ensure safer outcomes, not just in our present day, but for the health and wellbeing of future generations..

ILLUSTRATION CREDIT: CREATIVE COMMONS Von US Environmental Protection Agency, Office of Research and Development, Washington, DC – “The Hydraulic Fracturing Water Cycle”, AUTHOR: Gemeinfrei

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10 Profitable Small Business Ideas https://www.newtonsearch.net/10-profitable-small-business-ideas/ Thu, 17 Oct 2019 14:11:53 +0000 https://www.newtonsearch.net/?p=1274 It’s never too late to start or invest in a small business. What is considered a “small business”? Either having fewer than 500 employees or falling beneath an annual receipt cap pertaining to their given industry. While some industries are easier to get into than others, we decided to compile the 12 ideas we think […]

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It’s never too late to start or invest in a small business. What is considered a “small business”? Either having fewer than 500 employees or falling beneath an annual receipt cap pertaining to their given industry. While some industries are easier to get into than others, we decided to compile the 12 ideas we think will be most likely to turn a profit.

Legal Services/Law Firms

No matter what, there will always be a need for lawyers and paralegals across all practices. This is true for individuals and businesses seeking legal assistance, as statistically, they will at some point in their lives. We all know the value of a great lawyer, don’t we?

These are the practices we think are most valuable:

  • Trusts and Estates
  • Elder Law
  • Criminal Law
  • Personal Injury
  • Intellectual Property
  • Business Law
  • Employment Law
  • Intellectual Property Law
  • Constitutional Law
  • Family Law

Real Estate and Leasing

Following the housing crisis of 2008, the real estate market has shown us a new life. We’re seeing a large influx of rentals, with millennials disproportionately owning their homes. A constant and steady income is never a bad idea! With that said, homes are still going at a solid rate and economists expect homeownership in millennials to increase in years to come.

All in all, real estate offers stability within an industry that will never go away.

Digital Marketing Services

With more being done online (both via phones and full computers), business is inevitably following. Between increasing exposure on search engines, digital advertising, social media marketing, web design and development, public relations, and content creation, there is ample opportunity for selling useful and profitable services for businesses of all sizes and industries.

Doctors Offices

Like with law firms… everyone needs ones (only more so). We’re seeing more urgent care centers opening up, making accessibility easier for people. As with most business models, more accessibility leads to more opportunities. With generally high-profit margins, doctors’ offices are always solid options for entrepreneurs.

Cleaning Services

Regardless of the economy, cleaning services are an essential service for both commercial and residential properties. Despite misconceptions, the services aren’t particularly cheap, producing average rates of upwards of $35/hr.

Funeral Homes

People have always and will always die. As morbid as that sounds, it’s the truth, making funeral homes an industry that will boom consistency for as long as mankind exists. This is also part of the American culture… to give the dead a peaceful departure.

The obstacle is getting started… you’ll need a large house with an office, wide-open rooms for wakes and a large basement for prep work. Then the overhead of cremation, which most outsource. With all that considered, the average American funeral costs between $7000-10,000.

Landscaping and Gardening

Landscaping services can be unexpectedly profitable when their clientele is right. Residential homes, businesses, office blocks, golf courses, and so many areas can serve as gold mines for organized landscaping crews.

You’ll need a crew, trucks, and of course, equipment that should cost you around $25,000 to get started. After months of hard work, you can be in the black.

If you’re capable of motivating and managing crews of people, then you should be able to retain clients and generate large profits over time.

Dental Offices

Dentists are important and there’s a reason why there’s been a recent influx of them. Many Americans visit the dentist at least twice per year, so there’s plenty of business not even considering people that need actual work done.

Accounting Services

Having a trustworthy accounting service is imperative for businesses and even more so for those on the larger side. Their services are wide and with an average net profit nearing 20%, the project itself is somewhat of a no brainer. The trick is assembling a high-quality team. This, largely because of the high level of competition.

Personal Training and Fitness Instructors

Fitness is full of fun fads and trends and people will pay top dollar for proper guidance. Take CrossFit for example. The demand for personal trainers and fitness locations will never diminish and the variety of practices (CrossFit, weights, yoga boutiques, etc.) should explain just how valuable this industry is.

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A Tale of Trade Tariffs: What These Sanctions Mean for U.S. Businesses and Consumers https://www.newtonsearch.net/a-tale-of-trade-tariffs-what-these-sanctions-mean-for-u-s-businesses-and-consumers/ Thu, 05 Sep 2019 12:10:57 +0000 https://www.newtonsearch.net/?p=1149 Recent word from the White House was grim. For reasons that were not entirely clear, the President planned to leverage international trade by imposing an historic ‘temporary’ tariff increase of 250% (from 10% to 25%) on a wide range of foreign-manufactured goods that enter the U.S. Presidential supporters and critics alike were perplexed. Why the […]

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Recent word from the White House was grim. For reasons that were not entirely clear, the President planned to leverage international trade by imposing an historic ‘temporary’ tariff increase of 250% (from 10% to 25%) on a wide range of foreign-manufactured goods that enter the U.S. Presidential supporters and critics alike were perplexed. Why the sanctions, why now, and what does this mean for American consumers and businesses? Will it cost more to buy a car? Will there be fewer consumer goods to select from? Will our grocery tab increase? In this article we’ll examine the facts and explore the possible outcomes.

What it is: The United States has proposed a “temporary” tariff of 25% levied on goods manufactured in China, Mexico, and other countries. This action marks a radical policy departure. In fact, every President since the New Deal has backed efforts to minimize or to eliminate trade barriers. This action has effectively promoted economic prosperity as well as has contributed to improved relations between nations.

What brought it about: Economists seem to generally agree that these trade agreements or disagreements are a long shot attempt to strengthen U.S.-based manufacturers. It is viewed as a forced attempt for Americans to buy American. This scheme is actually short-sighted as many manufacturers, such as those in the automotive industry, send raw materials for steel manufacture to Asian countries. Detroit’s automakers then buy the finished, foreign-made auto parts to assemble their vehicles. This process sounds convoluted but in truth is far less expensive than it would cost if those same parts had been made in the U.S.

Look closely at that Subaru you drive. See the little decal in the back side window? Yup. It is assembled in Oklahoma, U.S. A. from parts, some of which have been manufactured abroad to keep the vehicle’s sticker costs down. The only question that remains: Will an Outback that costs 15% more still be attractive to American drivers? Can hardcore Asian-import drivers turn to GM? And just what percentage of the vehicles manufactured in Detroit are actually fully American-made?

What it brought about: Tit for tat on a global scale. No sooner had the levy been announced than opposing nations levied similar tariffs on American-made goods. Gentlemen, it would appear the U.S. has sparked an international trade war.

What it means to U.S. Consumers and Businesses: Basically, for the duration, or until these tariffs are lifted or reduced, everyone is going to have to ante up for roughly 15% more than they would have paid for the same goods prior to these restrictions being imposed. That is because even though the tariffs have been raised to 25% for imported goods, the U.S. had already been charging 10% for goods imported into the country.

Items are going to increase in cost, but not value. It will have multiple effects: fewer new imported cars will be sold, and quality used vehicles will increase in value. And we will all receive an economics lesson when we learn just how many products that Americans cannot do without are manufactured in Asia: Here is a partial list:

  • Electronics- computers, audio systems, cell phones, home security systems, lawn mowers, we already covered automotive, but let’s not forget trucks, especially long distance trucking vehicles.
  • Clothing and apparel, footwear.
  • Household goods such as beds and bedding, furniture, appliances, vacuum cleaners, decor, luggage, tools, and recreational equipment.
  • Food: According to Fortune, 70% of our vegetables, and 40% of our fruits are imported from Mexico. Fresh food will cost consumers more at the checkout counter. A possible solution would be to establish a victory garden and grow one’s own food, or to support local farmers and, just like our ancestors, can, preserve and store food for the non-growing season.

Who is most likely to be impacted? Big box stores that maintain 40K worth of different products. These source most of their inventory from China. Since these stores are known for the relative quality of their products for the price, raising prices might cause their consumer base to turn elsewhere.

Small manufacturing businesses. American manufacturing is also its economic backbone. However, in just about every town there are small businesses that create parts that combined with parts by other manufacturers around the country, are purchased by major manufacturers for use in machinery as well as on production assembly lines. The range is varied and includes: drill presses, gauges and calibration equipment, construction equipment such as backhoes, and excavators, equipment used in materials manufacture such as extruders, and polishers, etc. These need to be manufactured and maintained and for that one needs new and used parts.

Consumers: As for consumers, economists dismiss that China will be paying for the imposed tariffs. Instead, they claim that U.S. taxpayers will foot the bill by paying higher prices for the products and services they need. Buying will become more needs-based, with far less impulse buying that accounts for a percentage of overall consumer sales. There is already a trend towards buying used clothing and accessories. Not only does it bring that designer handbag within reach, but the movement is a step towards decluttering landfills, said to be almost entirely composed of used textiles. Consumers will consider leasing their vehicles. Some who are committed to car ownership will hold on to their cars longer, and learn to bypass the dealership for OEM replacement components turning instead to secondary markets and quality used automotive parts when their vehicles need repairs.

What are the Benefits? Long term, will the tariffs increase sales for American-made goods and services? Possibly, but only if the quality can justify the spend. Also, as implied previously, due to trade agreements, many U.S. manufacturers collaborate with foreign firms to create products that are sold in the U.S. if not wholly manufactured Stateside. Will the tariffs create more jobs in the U.S.? That remains to be seen, but is a possibility, however remote at this time.

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